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Looking out an airplane window.
Business Service Design Thinking UX UX Anywhere

Service design. It’s the little things.

Perhaps, in an effort to cut costs, airlines have started offering in-flight entertainment through an app that you can download on to your own device, rather than putting screens in the back of the seat in front of you. This would probably be fine, except that not everyone has a device, and you don’t necessarily find out ahead of time.