Recently, I watched a TED talk by Daniele Quercia titled “Happy Maps“, in which he encouraged all of us to take a chance sometimes and take the road less travelled, rather than the most efficient. As he put it, you can likely have a more enjoyable experience by eschewing the world that is “fabricated for efficiency” and look for something that is perhaps, quieter, greener, and more beautiful.
I came across this link the other day in reddit, for a marketing campaign from a UK mobile service provider. The campaign featured the song “We Built This City” by Starship”, in which you first watch an advert featuring a girl riding her bike with a cat in her front pannier. Then, you have the opportunity to upload your own photos and put yourself in the action. It’s great for a laugh, so see the …
