On a recent sojourn out of town, I had to take a morning flight at a time of day when it was still dark. Although I generally dislike these flights due to how early I have to get up, they generally make for a more productive day since the normal waking hours for everyone else are spent interacting rather than traveling.
I came across this link the other day in reddit, for a marketing campaign from a UK mobile service provider. The campaign featured the song “We Built This City” by Starship”, in which you first watch an advert featuring a girl riding her bike with a cat in her front pannier. Then, you have the opportunity to upload your own photos and put yourself in the action. It’s great for a laugh, so see the …
Being the son of an architect and an engineer, I grew up with design thinking all around me. Something I realized after many years of being a design practitioner was that there is a design vernacular that we often take for granted.
When thinking about the user experience, one really has to think about the kind of information that the end-user needs from you to make a decision about how they are going to interact with and/or consume your product. This means that you need to put yourself in their shoes and think through what they need.
